Time is our most valuable resource. Video has the potential of helping you save time. Yes, in the short term, there will be an adjustment period as you get used to the tools and the concept of video in your business routine. Think of it as training a new employee. And, in some ways you are–you are creating a clone of yourself to work for you around the clock.
Let’s start with testimonials. When a happy customer starts extolling the virtues of your product, your service, your staff, or you, ask if you can record it with your smartphone. If they wrote a letter, read it out loud and share. Let the world know how proud this makes you feel and that you want to continue to work hard for you customers for this kind of feedback.
Explaining how to use a product? Capture it on video at the same time. This is particularly relevant if you spend time explaining the same thing over and over. Great customer service is one thing. Saving time repeating yourself is another. Combine the two by giving an on-site demonstration and then following up with a link to a video tutorial of the same information along with some bonus tips and tricks.
Ditto for questions that customers frequently ask. Answer them in front of a camera and post them on your website as Video FAQ’s. If your customer is willing to be in the video, too, even better! Alternatively, collect a list of these questions, set aside an hour or so record the answers. This can become a regular part of your work schedule on a weekly or monthly basis.
Announcing a new employee, product or service? Record it live! It will take a wee bit of time in preparation but the payoff will be a promotion video that can live on in social media. If you wish. If you promote it you will extend engagement and reach. You can download my free guide to creating and promoting live streaming video here. ____________________
If you are giving a presentation or workshop, record it. Just make sure you have good audio by boosting your phone or tablet’s microphone with a lavalier mic. Consumers will forgive less than pristine visuals but the audio has to be good. Minor glitches can be repaired with at little editing. Any video that serves the needs of your consumers is an asset in your marketing arsenal.
And if you are not yet convinced that video will save you time, here are some statistics compiled by Animoto that you can’t afford not to invest time in video marketing:
- 4 times as many consumers would rather watch a video about a product than read about it.
- 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
- Customers are nearly 50% more likely to read email newsletters that include links to video.
- 4 in 5 consumers say a video showing how a product or service works is important.
Video. Video. Video. Video. It’s a big thing. It’s a 2017 thing. Make it your thing.